A simple step by step guide to how to create an ad targeting your Facebook app.
Go to facebook.com/ads and click on “create ad”.
Choose “click to website” and paste your app-URL. (Make sure to use a Smart URL to make a mobile friendly campaign.)
You can upload up to 6 images. The image is the most important element of the ad so make sure it’s really eye-catching and relevent. Recommended image size is: 600 x 315 px.
Clearly highlight the benefits — such as features, discount, or a special promo — of your product.
Who is your customer? Probably the most important question. In this case the restaurant has its core clients in and around the Brooklyn area. The target group is 30–50 year olds interested in Food and drinks.
Finally set the amount of money your willing to spend on your campaign.
Watch your campaigns performance from facebook insights.
Key here is engagement. Look at likes, comments, shares and post clicks.
Some last words, working with ads is a constant testing process. Se how different pics, texts and messages performs to optimize your results. Experiment and see what you can improve. Good luck!
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